Free template
The Sales Call Scorecard
10criteria
100points, fixed weights
1pass/fail compliance check
Put in your own numbers. This is the time it would take one person to listen to every call, at normal speed, before any scoring or notes.
Starts with an example team. Change any number.
Every score points to the moment that earned it. Here is the sample call, with the quote behind four of its scores and what the audio showed that the words didn't.
Score every call the same way for a few weeks and two views appear: where the gaps are across the team, and whether each person is improving.
Same scorecard every week, coached on one line at a time. The movement is real because the formula never changed.
SimulatedSpeak AI plugs into your call system and runs this scorecard on every call, so you only open the ones that need you.
Recordings flow in from the call system you already use, plus video calls and in-person conversations.
Each call is analyzed on the audio and video, not just the words.
Every line scored on every call, with the quote behind each score.
Each person gets one line to work on, the moments to hear and a better thing to say.
A score only helps if week 8 means the same thing as week 1. These are the rules we've seen broken most often, then how to read the results.
Score what you can hear and point to, not a feeling.
A line that measures two things never tells you which one moved.
A real line of dialogue at each level stops every call bunching at the top.
Set the weights once. Change them and the trend measures the rubric.
Note the moment and the words behind every score.
Pass or fail on its own line, never averaged into the total.
weight × (score ÷ 5)
Each line's points, added up. These rows use the call scored above.
Same formula every week, so a move from 62 to 74 is real progress.
See whether a gap is the whole team or one person.
Each week, each person works on their lowest line only.
Paste this with one call transcript. Expect some drift: general chat tools score the same call differently from one run to the next, and they only read the words, so tone and delivery go unscored.
A US insurance agency cut call documentation time by 97% with Speak AI, saving 1,400 hours a year.